Target your audience
Every business needs to communicate with their target audience, customers, prospective clients, the media, investors and staff - every company's marketing requirements are unique. We understand that when you invest in growing your business you expect to see results. That's why we'll work with you to create a marketing plan that will support your business growth in the long term or for an immediate one-off campaign.
Marketing starter pack
Our starter pack will provide you with everything you need to get your new business off the ground.
- Logo creation
- Printed letterhead and business cards
- Word and email templates
- Design, build and hosting of a website (up to 10 pages)
- Communications strategy designed to inform your contacts, media and prospective clients about your business
Getting the basics right first time will enable you to focus your efforts on the product or service on offer, without it costing the earth.
With so much choice in online marketing, we can help you find the right channel and scale it to suit your audience to raise your business profile. Our solutions include:
Design, build and hosting of a website
Tailored to suit your business. Once built, you will have access to an easy-to-use content management system where you can add, modify or delete content any time without the need for a web design agency to do this for you.
Email marketing templates and software to contact clients with timely and appropriate offers. We can design, write and deliver your emails to help you engage with clients, prospects and other target audiences. We will also provide analysis of who is reading your emails and what action they have taken.
Blog and social media
We can design, build and even write a blog that will help you keep in touch with your clients and prospects. Using engaging topics we can help you gain visibility and new customers and can generate good publicity for your business when handled well.
SEO and paid listings
Through paid search and SEO we will help you climb the rankings on Google, Yahoo!, MSN and other major search engines, making sure your website is being seen.
Analysis and tracking
Tracking usage is essential to continually improving your online presence. We can help you understand how your website is being used and suggest ways to achieve your objectives.
If getting as many visitors to your website as possible is one of your main objectives, it is important to consider affiliate marketing as an additional traffic source. We can manage your affiliate campaigns to dovetail with SEO, paid search and other online initiatives.
Every business needs an identity for people internally and externally to know who they are. How your identity is portrayed may change as your business grows.
Understanding your mission and vision and identifying values will enable the creation of a visual identity (creative) and verbal identity (written and spoken). In practice this can mean the creation of a logo, corporate fonts and colour palette which can then be incorporated into marketing collateral, brochures, website and advertising and as a style guide for all future communications.
Communicating is an essential part of any business strategy. In order to grow you will need to ‘talk' (verbally, in print or online) to a number of audiences. We can help create and execute your strategy in the following areas:
- Internal communications to employees, investors or other stakeholders
- External communications to existing clients, new clients, prospects and investors
- PR to the media and the public in general
Creative and printed collateral
Having established your objectives, we can find you the best rates to print and deliver your printed communications. Designed to deliver the message and often to elicit a response, we can create:
- Exhibition materials
- Printed communications
Spreading the word on your business can take many forms and one of the most effective is advertising. We can help plan your campaign for print, web or mobile, support you with ad design and copywriting. With our help we can ensure you get the best out of a performance based campaign such as paid search.
There are pros and cons to all these advertising methods, but often budgets will dictate which are the most appropriate in helping you to get the best return on your advertising spend.
Marketing planning and strategy
We can review your existing marketing activity including advertising, website, exhibition attendance and client/prospect communication strategy and will quickly understand your business position and future aspirations.
As a result we will create a report identifying how best to promote your business across a range of marketing media in order to deliver growth.
Planning a client event, an exhibition space or getting the best out of sponsoring another event can be time consuming. We can help you to plan your programme, logistics, collateral and manage invitations, making sure you are concentrating on getting the message right and meeting your objectives.
For more information on getting help with your marketing, please contact us.